Bu-Val Buses Ltd

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Success of 50p Special Fare

Success of 50p promotion rate

Bu-Val Buses Celebrates Success of 50p Campaign

Bus Company Bu-Val buses have celebrated the success of their Christmas shopping service.

Prior to Christmas, Bu-Val Buses offered a flat rate of 50p for journeys into Rochdale town centre to help shoppers and businesses alike.

“It was an experiment, and we really didn’t know whether it would work or not” explains Managing Director Danny Booth. “We’re really happy with the success of the service, we had abig increase in the number of people using the bus, and it’s something we’d consider doing again”.

Customer numbers increased nearly 300% from the week before the service began, and Rochdale Town Centre has had a bumper Christmas period. Bu-Val Buses like to think they have played their part in that.

Although this was a bumper period, many people are concerned about the town centre and what the future holds, and Bu-Val Buses want to encourage people to shop locally all year, and so want to remind people that taking a bus into town is good value for money all year round.Danny Booth says “I wanted to thank all our customers for using our service, and we look forward to serving them in the future”.

Rochdale Observer January 13th 2011

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